CSR Implementation in the Development of Educational Tourism at Surabaya Zoo

Abstract

This study aims to analyze the implementation of Corporate Social Responsibility (CSR) in the development of educational tourism at the Surabaya Zoo. Within the context of sustainable tourism, CSR serves as a crucial strategy for integrating environmental, social, and economic aspects into tourism destination management. This research employs a qualitative approach using a descriptive method based on a literature review of relevant journals and scholarly sources. The findings indicate that CSR implementation at the Surabaya Zoo is reflected in the strengthening of wildlife conservation functions, the delivery of experiential learning-based educational programs, and the social and economic empowerment of the surrounding community. These initiatives demonstrate an integration of the "people, planet, and profit" principles in supporting the destination's sustainability. Nevertheless, optimizing governance, ensuring program transparency, and strengthening stakeholder collaboration remain necessary to enhance the long-term effectiveness of CSR implementation. Thus, the Surabaya Zoo holds the potential to serve as a model for conservation-based educational tourism development that aligns with sustainable tourism principles.