Implementation of Triple Bottom Line-Based Corporate Social Responsibility (CSR) at Grand Inna Tunjungan Hotel Surabaya

Abstract

Hotels consume large amounts of energy and natural resources, generate waste, and interact closely with surrounding communities, which requires them to manage not only economic performance but also social and environmental impact. This study examines the implementation of Corporate Social Responsibility (CSR) based on the Triple Bottom Line (TBL) framework of people, planet, and profit at Grand Inna Tunjungan, a historic urban hotel in Surabaya, a context that remains underexplored compared with CSR studies on nature- and resort-based hotels. Using a qualitative descriptive approach with literature study and document analysis, secondary data were drawn from news reports, scientific articles, and academic books, and analyzed through content analysis and source triangulation. The findings show that Grand Inna Tunjungan has implemented CSR across all three TBL dimensions: the people dimension through inclusive social programs such as free eyeglass distribution, blood donation, and a fun walk involving elderly and disabled participants; the planet dimension through coastal clean-up and environmental education activities at Kenjeran Beach; and the profit dimension through local MSME empowerment via Semarak Pasar Legi and Kulinerun. These three dimensions function as an integrated sustainability strategy rather than isolated philanthropic activities, strengthening social legitimacy, supporting the sustainability of the surrounding tourism destination, and expanding local economic networks that together support the hotel's long-term operational sustainability.