The Effect of Tourist Attraction and Accessibility on Tourist Satisfaction at Museum Angkut, Batu City
Keywords:
tourist attraction, accessibility, tourist satisfaction, Museum Angkut, Batu cityAbstract
The downward trend in visitor numbers at the Museum Angkut in Batu City—which fell by 16.36% between 2022 and 2025, even though the total number of visits to Batu City as a whole declined by only 7.07% during the same period—raises questions about the adequacy of the destination’s tourist appeal and accessibility in maintaining visitor satisfaction. This study examines the partial, simultaneous, and dominant effects of tourist attractions (X1) and accessibility (X2) on tourist satisfaction (Y) at the Museum Angkut, based on the expectation-disconfirmation theory. A quantitative approach was applied to 100 respondents selected through purposive sampling and analyzed using multiple linear regression in SPSS. The results show that tourist attraction (t = 5.339; Sig. = 0.000) and accessibility (t = 3.931; Sig. = 0.000) each have a positive and significant partial effect on tourist satisfaction, and that these two variables simultaneously influence satisfaction (F = 314.085; Sig. = 0.000), explaining 86.6% of the variance (R² = 0.866). Tourist attractions were found to be a dominant predictor (Beta = 0.545) compared to accessibility (Beta = 0.401). These findings imply that the management of Museum Angkut should prioritize strengthening the uniqueness and diversity of its tourist attractions while continuing to support physical and informational accessibility, which provides practical guidance for reversing the downward trend in the number of visitors to this destination
Downloads
References
[1] Kementerian Pariwisata Republik Indonesia, “Peraturan Menteri Pariwisata Republik Indonesia Nomor 7 Tahun 2025 Tentang Rencana Strategis Kementerian Pariwisata,” 2025, Accessed: Aug. 12, 2026. [Online]. Available: Https://Jdih.Kemenpar.Go.Id/Peraturan/1477
[2] Badan Pusat Statistik, “Perkembangan Pariwisata Juni 2025,” Indonesia, 2025. Accessed: Apr. 25, 2026. [Online]. Available: https://www.bps.go.id/id
[3] N. Nofrizal and A. N, “Social media vlogs and e-wom on man-made tourism destination: Insights from Indonesia,” Journal of Business & Banking, vol. 13, no. 2, pp. 321–339, Jul. 2024, doi: 10.14414/jbb.v13i2.4454.
[4] A. Sugiama, D. Suhartanto, C. Lu, I. Rediyasa, R. Sulaeman, and F. Renalda, “Tourist Satisfaction and Revisit Intention: The Role of Attraction, Accessibility, and Facilities of Water Park Tourism,” GeoJournal of Tourism and Geosites, 2024, doi: 10.30892/gtg.52125-1202.
[5] Badan Pusat Statistik Kota Batu, “Kota Batu Dalam Angka Batu Municipality In Figures,” 2026.
[6] Restu, “Wawancara Mengenai Data Kunjungan Wisatawan Kota Batu Tahun 2022–2025,” Kota Batu, Jun. 2026.
[7] Jatim Park Group, “Museum Angkut.”
[8] Kementerian Pariwisata Republik Indonesia, “Museum Angkut.”
[9] Detik Jatim, “1,7 Juta Kendaraan Keluar Masuk Kota Batu Selama Libur Lebaran 2025,” Detik.com.
[10] Fajar Andre Setiawan, “Jumlah Kunjungan Wisata di Kota Batu Anjlok, Turun 50 Persen Lebih Jika Dibandingkan dengan 2024 Lalu,” Radar Batu.
[11] F. Habaora, J. Riwukore, and T. Yustini, “Kondisi Eksisting Destinasi Pariwisata Pantai Lasiana Kota Kupang Berdasarkan Atraksi, Aksesibilitas, Fasilitas, Kelembagaan, dan Ekosistem Pariwisata,” Jurnal Kepariwisataan Indonesia, 2021, doi: 10.47608/jki.v15i22021.103-115.
[12] I. Fatmawati and F. Olga, “Investigating The Determining Factors of Tourist Revisit Intention in a Natural-based Tourism Destination,” E3S Web of Conferences, vol. 444, Nov. 2023, doi: 10.1051/e3sconf/202344401014.
[13] K. Chwaja, B. Chwaja, I. Marczak, and Z. Kruczek, “Accessibility of Tourist Attractions for Individuals with Disabilities,” Sustainability, 2025, doi: 10.3390/su17093853.
[14] D. A. Witanto and H. D. Kriswanto, “Analisis Pengaruh Atraksi Wisata dan Aksesibilitas terhadap Kepuasan Pengunjung Desa Wisata Kandri,” Jurnal Education and Development, vol. 13, no. 3, pp. 135–142, 2025.
[15] J. Fletcher, A. Fyall, D. Gilbert, and S. Wanhill, Tourism Principles And Practice, 6th ed. Harlow, United Kingdom: Pearson, 2018. doi: https://books.google.co.id/books?id=H55BDwAAQBAJ.
[16] V. T. C Middleton, A. Fyall, M. Morgan, with contributions, and A. Ranchhod, “Marketing in Travel and Tourism;,” 2009.
[17] S. Nian, M. Chen, X. Zhang, D. Li, and J. Ren, “How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction?,” Behavioral Sciences, vol. 13, no. 2, p. 112, Jan. 2023, doi: 10.3390/bs13020112.
[18] I. Ismadi and S. Suwitho, “The Effect Of Tourism Attraction And Tourist Experience On Revisit Intention Mediated By Tourist Satisfaction (A Study At Mount Bromo Tourist Destination, East Java),” International Conference of Business and Social Sciences, vol. 3, no. 1, pp. 474–486, Jan. 2024, doi: 10.24034/icobuss.v3i1.401.
[19] Febriyanti, Mu’ayanah, and S. Murtini, “Analisis Pengaruh Daya Tarik Wisata Terhadap Kepuasan Wisatawan,” Swara Bhumi, vol. 1, no. 1, 2024.
[20] Page J. Stephen, “Tourism Management,” 2019.
[21] Sahda Salsabila and Theodosia C. Nathalia, “Pengaruh Atraksi Wisata Dan Fasilitas Terhadap Kepuasan Pengunjung Di Taman Mini Indonesia Indah Pasca Revitalisasi,” Journal Of Tourism And Economic, vol. 6, no. 2, pp. 195–206, Dec. 2023, doi: 10.36594/jtec/e6v6n2a5.
[22] P. Kotler, K. L. Keller, and A. Chernev, Marketing Management, Global Edition. Pearson Deutschland, 2021. doi: DOI.
[23] A. V. Dumitrașcu, C. Teodorescu, and A. Cioclu, “Accessibility and Tourist Satisfaction—Influencing Factors for Tourism in Dobrogea, Romania,” Sustainability, vol. 15, no. 9, p. 7525, May 2023, doi: 10.3390/su15097525.
[24] A. Mulyana and I. ayu M. Er Meytha Gayatri, “Pengaruh Komponen Destinasi Wisata Terhadap Kepuasan Wisatawan,” EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, vol. 10, no. 1, Jan. 2022, doi: 10.37676/ekombis.v10i1.1753.
[25] I. Kadek, J. Sumantra Yasa, M. Iqbal, and E. Pangestuti, “Expectancy Disconfirmation Theory: A Systematic Literature Review of Satisfaction & Behavioral Intentions.” [Online]. Available: https://profit.ub.ac.id
[26] W. Virginia Saway, S. Alvianna, A. Lasarudin, and S. Hidayatullah, “Dampak Atraksi, Amenitas Dan Aksesibilitas Pantai Pasir Putih Kabupaten Manokwari Terhadap Kepuasaan Wisatawan Berkunjung”, [Online]. Available: http://ejournal.ihdn.ac.id/index.php/PB/index
[27] S. Soehardi, B. Anhar, M. H. Santoso, S. Miranto, and R. Rusdi, “Kepuasan Wisatawan Mancanegara dan Nusantara Ditinjau dari Keselamatan, Keamanan, Kesehatan dan Hygiene di Desa Wisata Indonesia,” Jurnal Kajian Ilmiah, vol. 21, no. 1, pp. 121–134, Jan. 2021, doi: 10.31599/jki.v21i1.443.
[28] A. S. Estikowati. Hidayatullah Syarif, Metodologi penelitian pariwisata. 2023.
[29] Heni Dwi Lestari, “Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan di Puncak Becici Yogyakarta,” Gemawisata: Jurnal Ilmiah Pariwisata, vol. 21, no. 1, pp. 33–49, Oct. 2024, doi: 10.56910/gemawisata.v21i1.388.
[30] A. Dumitrașcu, C. Teodorescu, and A. Cioclu, “Accessibility and Tourist Satisfaction—Influencing Factors for Tourism in Dobrogea, Romania,” Sustainability, 2023, doi: 10.3390/su15097525.
[31] R. L. Oliver, “A congitive model of the antecedents and consequences of satisfaction decisions,” 1980.
[32] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Yogyakarta: Alfabeta Bandung, 2022. [Online]. Available: https://anyflip.com/euach/lksw
[33] S. Nian, M. Chen, X. Zhang, D. Li, and J. Ren, “How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction?,” Behavioral Sciences, vol. 13, 2023, doi: 10.3390/bs13020112.
[34] S. I. Akbar, R. Sibarani, and Charloq, “Analysis of the Effect of Attraction, Accessibility (4ASC) Components on Visitor Satisfaction in Tourism Destinations Samosir District,” Journal of Social Interactions and Humanities, vol. 2, no. 2, pp. 93–104, Jul. 2023, doi: 10.55927/jsih.v2i2.5087.
[35] S. Alves de Medeiros, J. Barbosa, A. Luz, T. Mondo, E. Sthapit, and B. Garrod, “Perceptions of the quality of tourist and visitor attractions,” Tourism Recreation Research, vol. 51, no. 2, pp. 424–440, 2025, doi: 10.1080/02508281.2025.2471099.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Safitri Nurhandayani, Fitria Earlike Anwar Sani (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
