Analysis of the Sustainability of Wildlife Conservation and Education on Visiting Decisions at the Schmutzer Primate Centre, Ragunan Zoo, Jakarta, Indonesia
Keywords:
wildlife conservation, animal education, visiting decision, sustainable tourism, Schmutzer Primate CenterAbstract
The research entitled Analysis of the Sustainability of Conservation and Animal Education on Visiting Decisions at Schmutzer Primate Center, Ragunan Wildlife Park, Jakarta aims to analyze the influence of conservation sustainability and animal education on tourists’ visiting decisions. This study is motivated by the increasing interest of tourists in conservation-based and environmental education tourism destinations. The research used a quantitative method with descriptive and associative approaches. Data collection techniques were carried out through questionnaires, observations, documentation, and literature studies involving 30 respondents selected using purposive sampling techniques. Data analysis used validity tests, reliability tests, normality tests, multiple linear regression, t-tests, f-tests, and coefficient of determination analysis. The results showed that conservation sustainability and animal education had a positive and significant influence on tourists’ visiting decisions. The coefficient of determination value of 75.1% indicates that visiting decisions are influenced by these two variables, while the remaining percentage is influenced by other factors outside this study. This research concludes that the Schmutzer Primate Center has successfully positioned itself as a sustainable conservation and educational tourism destination with strong attractiveness for visitors.
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