Implementation of Corporate Social Responsibility Through Child-Friendly Edutainment Tourism At Kidzania Surabaya
Keywords:
Corporate Social Responsibility, Edutainment Tourism, Quadruple Bottom Line, Sustainable TourismAbstract
This study aims to analyze the implementation of Corporate Social Responsibility (CSR) at the KidZania Surabaya edutainment tourist destination within the framework of sustainability based on the Quadruple Bottom Line. Amid growing public demands for responsible business practices, the tourism sector (including child-oriented tourism) is expected not only to generate economic profits but also to make social and environmental contributions and ensure sustainable internal governance. This study employs a descriptive-qualitative method to systematically describe the CSR practices implemented, while interpreting their meaning and impact on stakeholders. The research findings indicate that KidZania Surabaya’s CSR implementation is integrated across four main dimensions, namely: (1) the social dimension through the provision of role-play-based education, collaboration with educational institutions, and the enhancement of children’s career literacy; (2) the environmental dimension through sustainability awareness campaigns and operational efficiency within enclosed spaces; (3) the economic dimension through job creation and strategic partnerships with businesses; and (4) the internal governance dimension through a commitment to decent work, human resource training, and the protection of children’s rights as the primary service users. The findings indicate that CSR practices are primarily reflected in educational programs, social initiatives, and stakeholder engagement, while environmental responsibility appears mainly through sustainability awareness activities and remains less prominent in the overall CSR implementation.
Downloads
References
[1] A. K. F. Wong, S. Kim, and S. Lee, “The evolution, progress, and the future of corporate social responsibility: Comprehensive review of hospitality and tourism articles,” International Journal of Hospitality & Tourism Administration, vol. 23, no. 1, pp. 1–33, 2022, doi: 10.1080/15256480.2019.1692753.
[2] A. Madanaguli, S. Srivastava, A. Ferraris, and A. Dhir, “Corporate social responsibility and sustainability in the tourism sector: A systematic literature review and future outlook,” Sustainable Development, vol. 30, no. 3, pp. 447–461, 2022, doi: 10.1002/sd.2258.
[3] C. Yoopetch, S. Nimsai, and B. Kongarchapatara, “Bibliometric analysis of corporate social responsibility in tourism,” Sustainability, vol. 15, no. 1, Art. no. 668, 2023, doi: 10.3390/su15010668.
[4] M. S. Lin, H. Zhang, Y. Luo, and Y. Li, “Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: Views from a developing country,” Journal of Travel & Tourism Marketing, vol. 41, no. 1, pp. 154–168, 2024, doi: 10.1080/10548408.2023.2293008.
[5] K. Glyptou, “Operationalising tourism sustainability at the destination level: A systems thinking approach along the SDGs,” Tourism Planning & Development, vol. 21, pp. 1–27, 2022, doi: 10.1080/21568316.2022.2069150.
[6] Shekhar and D. Das, “Creating shared value for sustainable tourism development: A study of select Indian destinations,” Business Strategy and the Environment, pp. 1–31, 2026, doi: 10.1002/bse.70678.
[7] D. Streimikiene, B. Svagzdiene, E. Jasinskas, and A. Simanavicius, “Sustainable tourism development and competitiveness: The systematic literature review,” Sustainable Development, vol. 29, no. 1, pp. 259–271, 2021, doi: 10.1002/sd.2133.
[8] H. Alibašić, “Sustainability is dead: Adaptive transformation governance and the Quadruple Bottom Line as a post-SDG framework,” Sustainable Development, 2026, doi: 10.1002/sd.71322.
[9] A. Canosa, K. E. van Doore, H. Beazley, and A. Graham, “Children’s rights in the tourism industry,” The International Journal of Children’s Rights, vol. 30, no. 2, pp. 320–353, 2022, doi: 10.1163/15718182-30020008.
[10] C. E. Poerwati, I. M. E. Cahaya, N. K. T. F. Subagia, and I. M. Y. Parwata, “Project-based edutainment in introducing culture and tourism to early childhood,” Indonesian Journal of Educational Development, vol. 6, no. 1, pp. 200–213, 2025, doi: 10.59672/ijed.v6i1.4628.
[11] A. Kistyanto, F. Y. Hermanto, A. Amirusholihin, I. U. Nihaya, and Z. R. Mufidah, “Implementing child-friendly tourism by a concept of edutourism to enhance village economic growth,” International Journal of Community Service Learning, vol. 9, no. 2, 2025, doi: 10.23887/ijcsl.v9i2.90848.
[12] R. E. Freeman, J. S. Harrison, A. C. Wicks, B. L. Parmar, and S. de Colle, Stakeholder Theory: The State of the Art. Cambridge, UK: Cambridge University Press, 2010.
[13] J. Elkington, Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Gabriola Island, Canada: New Society Publishers, 1997.
[14] KidZania Surabaya, “KidZania Surabaya.” [Online]. Available: https://surabaya.kidzania.com/in-id. [Accessed: Aug. 12, 2026].
