The Role Of Pt. Kao Indonesia’s Corporate Social Responsibility (CSR) In Supporting The Development Of The Bira Tengah Tourism Village In Sampang Regency

Abstract

Bira Tengah Tourism Village in Sampang Regency possesses significant natural and cultural potential as a community-based tourism destination; however, it faces challenges including limited basic infrastructure, unstructured promotion, and insufficient human resource capacity for sustainable management, which have not been accompanied by increased tourist visits. This study aims to analyze the contribution of PT. Kao Indonesia’s Corporate Social Responsibility (CSR) program to tourism village development, identify its impacts on the local community, and explore challenges and opportunities for sustainability. Using a qualitative approach through a literature review, the study found that CSR programs, including “Desa Wisata BERSERI” and the establishment of a Waste Bank, have improved environmental cleanliness, enhanced human resource capacity through tourism management training, and supported economic empowerment by creating new employment opportunities through waste recycling. The findings indicate that PT. Kao Indonesia’s CSR model provides mutual benefits for the company and community, aligns with national regulations such as Government Regulation No. 47 of 2012, and supports sustainable tourism through the 4A framework. However, dependence on private-sector support remains a challenge, requiring continuous monitoring and collaboration to replicate this model in other tourism villages across Indonesia and strengthen community welfare and environmental conservation.